Ok, ok, sorry for the cheesy title.
Several years ago, before I started Go Kaleo, I entered a contest run by Women’s Health Magazine called ‘Fittest Friends’. I submitted a picture (along with a couple hundred other women) and there was a public vote on the pictures. I actually won the public vote, kind of by a landslide. But when the celebrity panel of judges decided on a Grand Prize winner from among the top ten vote-getters, they actually chose another entrant. It was an interesting experience (you can read my blog post about it here). Very shortly after, I started my Go Kaleo blog and facebook page. The Fittest Friends contest was actually one of the impetuses for creating this movement. It was pretty obvious to me that the public was hungry for a different “face of fitness”, and I wasn’t seeing it provided by the fitness industry monoliths, so I decided to start it myself.
In the years since, I’ve seen some amazing shifts in the industry. I like to think that I, and others like me (like James Fell, Disrupt Your Diet, Sean Flanagan and others) had a hand in bringing about that change. While shame-based advertising is still the ‘normal’, there’s a powerful groundswell happening, and more and more fitness and health professionals are calling out that shaming and creating a new standard, of self-compassion, compassion for others, and joyful self care.
It Cosmetics is running a video contest with the theme ‘Your Most Beautiful You’. With the memory of the Fittest Friends competition, I see an opportunity to bring this message of self compassion to the beauty industry. Help me do it. Please ‘like’ and share this video! Lets shift the thinking. Makeup not as disguise to blend in, but as self-expression to stand out. And on a deeper level, a message that who you are as a unique individual is important and worthy of expression, and when you value the qualities that make you YOU, people who are looking for those qualities will be drawn to you. It can start with something simple like the way you do your eyeshadow, but the more you honor and express your authentic self, the easier it will get. And over time, you will find yourself growing and thriving, speaking out in ways you never thought you could, recognizing how valuable your time and passions are, and you will begin to effect those around you – and the world.
This video is about makeup, yes. But it’s about so much more as well. People thought I was crazy when I started my blog, but look what happened. So, you may think this video is crazy, but lets see what we can DO. Please like and share. Join the revolution. Take up space. Be #partofthesolution #VoteItGirl
Click here to see (and like, and share) my video.
Thank you friends!